This Policy may change from time to time, so please check back periodically. 1. What information do we collect from you? Our Site collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with efficient and effective service while using our Site. Personally Identifiable Information: This refers to information that specifically identifies who you are. We request Personally Identifiable Information when you order a product or service, register a product, fill out surveys, or correspond with us. This information might include your name, mailing address, telephone number or e-mail address. Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather this information each time you access our Site. This information, compiled and analyzed on both a personal and an aggregated basis, may include the Uniform Resource Locator ("URL") of the web site you visited just prior to accessing our Site, the URL you go to after leaving our Site, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.
2. How do we use the information that we receive from you? Our primary goal in collecting personal information from our customers and other visitors to our Site is to provide those customers and visitors with a superior customized online experience. We use customer contact information to provide faster, more effective warranty service, to contact prior purchasers and inform them of the status of their online orders or returns, and to send promotional e-mails about products and services that may be of interest to them. We may also perform statistical analyses of aggregate customer behavior. For instance, we may analyze which pages on our Site receive the most visitors or how long visitors spend reviewing those pages when visiting the Site. This allows us to measure relative customer interest in the various areas of our Site. We then use that information to improve the content of our Site, to enhance your experience when visiting the Site, to customize the content and/or layout of the Site's pages, and to provide the services required by our individual customers.